impact_data

Conventional urea application

Picture

Disadvantages of broadcasting urea 

  • 70% of urea wasted.
  • Primary cause of water pollution(Eutorhication) due to Nitrogen run off.
  • Huge amount GHG emissions due to volatization, nitrification and denitrification.
  • Ground water pollution due to leeching

Urea Deep Placement (UDP)

A two step process

Picture
STEP 1 Prilled urea converted to urea briquettes using briquetting machine 

Picture
STEP 2 Urea briquettes inserted into ground at specified spacing and depth

Picture
Picture

UDP Applicator

PROBLEM IN INDIA

problem Tata Chemicals also tried to implement UDP manually in West Bengal by demonstrating its benefits on 1490 farmer fields and successfully proved its benefits. But, there was no acceptance amongst farmers due to acute labor shortage in peak rice transplanting season.

MAJOR CONSTRAINT

10manday3 10 mandays per hectare of labor is required to perform UDP manually, that too during the peak transplanting season. That amount of labor is just not available at that time.

SOLUTION

1manday1 Distinct Horizon's Powered UDP applicator Reduces Labor requirement to 1.5 mandays per hectare for applying UDP

UDP POWERED APPLICATOR

IMG-20150824-WA0000 'Distinct Horizon’s Powered UDP Applicator makes UDP implementation viable & can help spread its enormous benefits in India and the developing world'

MACHINE FEATURES

  • 40 Hectares coverage per season
  • Works from completely dry field to 1ft deep puddling
  • Easy Maneuverability & Brake Assisted turning
  • Auto Start
  • Separate tyres for on-road travel
  • Adjustable Wheel spacing
  • Adjustable depth of briquette (USG) placement.
  • Facilitates movement in fields

AWARDS & RECOGNITION

website-award-accerating-innovation-ikmc Awarded Grant Award by Virtual Fertilizer Development Center (VFRC, USA) in 2012 Finalists at Tata Social Entreprise Challenge at IIM Calcutta, 2016

Team

Ayush

CEO

BTech-IIT Madras '08 Batch
Lehman Brothers & Nomura

Sandeep

Head-Sales & Marketing

BTech & MTech-IIT Madras '09 Batch
ZS Associates
Founder-One Fine Day (Startup)

Santosh

Head-Rural Strategy & Field Operations

IMT Ghaziabad

Dr. Ajit Nigam

Director-Strategic Partnerships

IIT Guwahati
Ex-Additional Secretary, Govt. of India

 

Avinav

IIT Bombay ‘07
P&G

Alok

BTech & MTech, IIT Madras '12 Batch 
Young India Fellow  

Swapnil

BTech , FITT (IIT Delhi)
MIT Make in India Fellow 

Our Advisors

Mr. B B Singh

Head-New Business Development

Tata Chemicals Limited

Dr. Upendra Singh

Principal Scientist International Fertilizer Development Center (IFDC, USA)

Responsible for UDP Spread Globally

Mr. Sanjib Choudhuri

Consultant at World Bank

Ex-Executive Director Virtual Fertilizer Research Center, U.S.A

Mr. Hemendra Mathur

Ex-Managing Director

SEAF India Investment Advisors

Dr. Indramani Mishra

Head-Agriculture Engineering

Indian Agriculture Research Institute

Prof. Sunil Maheshwari

Professor at IIM Ahmedabad

HR & Strategy

Capt. Ashok Kumar

Ex-GM Nabard

About

Company Info

We are a team of IITians who have opted to work towards our common vision to develop socially relevant technologies/innovations which can lead to sustainable rural development. Ones that can generate wealth at the grass roots level, lead to employment generation and improve the standard of living of our fellow countrymen. Presently we are focusing on R&D of Urea Deep Placement Powered Applicator 

Contact Details

  • +91-9717666964
  • Co-Space, Near Dada Jungi House, Shahpur Jat, New Delhi, India
  • ayush@distincthorizon.net
  • distincthorizon.net